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🐠 Dive into discovery with the Flip Fish—where every touch tells a story!
Melissa & Doug’s Flip Fish is a multi-sensory infant toy designed for babies 0-9 months, featuring crinkly scales, a squeaker tail, and a shatterproof mirror. Crafted from soft, washable fabrics, it supports early motor skills, sensory development, and emotional bonding through interactive, screen-free play.



| Age Range Description | 0-9 months |
| Asin | B00MYWGTGQ |
| Best Sellers Rank | #443 in Toys & Games (See Top 100 in Toys & Games) #36 in Baby & Toddler Toys |
| Brand Name | Melissa & Doug |
| Color | Multi |
| Customer Reviews | 4.8 4.8 out of 5 stars (9,161) 4.8 out of 5 stars |
| Educational Objective | Motor Skills |
| Global Trade Identification Number | 00000772091954 |
| Included Components | Plush Toy |
| Indoor Outdoor Usage | Indoor |
| Item Dimensions | 9.76 x 3.74 x 13.5 inches |
| Item Part Number | 9195 |
| Item Type Name | Infant Toy |
| Item Weight | 12.96 ounces |
| Manufacturer | Melissa & Doug |
| Manufacturer Part Number | 9195 |
| Manufacturer Recommended Age | 0 - 3 years |
| Manufacturer Warranty Description | No Warranty |
| Material Type | Textile |
| Model Number | 781624711977 |
| Number Of Packs | 1 |
| Number Of Players | 1 |
| Operation Mode | Manual |
| Power Source | Battery Powered |
| Set Name | Single Plush Fish Toy with Squeaker Tail, Mirror, and Multiple Textures |
| Size | 13.5 x 9.75 x 3.75 |
| Sub Brand | Doug |
| Subject Character | Doug |
| Supported Battery Types | No batteries required |
| Theme | Fish |
| Unit Count | 1 Count |
| Upc | 000772091954 |
User
Cute Sensory Toy!!
My baby loves this. It's one of, if not his favorite toy. It's very soft and I like the vibrant colors. It has crinkles in the scales and a squeaker in the tail; so many great sensory options. I got it on sale for around $7. Right now it's listed for over $20 and I personally think that's a bit expensive, but if you use your 15% registry discount it might be a bit more worth it at that price point. Other than that, it's perfect and I would definitely recommend purchasing!!
User
Hands-Down Favorite Toy — Durable and Engaging
This Flip Fish has become my baby's favorite toy by far. He's completely amazed by the different textures and colors on each side, and it holds his attention during tummy time far longer than anything else we own, which as any parent knows, is huge when you're trying to build those muscles. He even loves it more than our expensive toys (you know the ones).We've also started using it as a tool to encourage rolling and sitting practice, since he's motivated to reach and flip toward it. It's turned into more than just a toy, it's become part of our developmental play routine.Durability and stability has genuinely impressed me too. This thing has been in his mouth almost constantly for about a month straight (chewed, drooled on, tossed around) and it still looks brand new. No fraying, no color fading, no texture breakdown.Bottom line: A simple toy that's earned its spot as an everyday favorite. Engaging textures, holds up incredibly well to teething and mouthing, and doubles as a great motivator for tummy time and early motor skill practice. Highly recommend, especially for the price!
User
A Big Hit with My 6-Month Old Granddaughter!
I bought this for my 6-month-old granddaughter, and she absolutely loves it! The bright colors immediately caught her attention, and she enjoys exploring all the different textures, crinkly sounds, squeaker, and little mirror. It keeps her entertained during tummy time and while she’s sitting and playing. The fish is soft, lightweight, and easy for little hands to hold and manipulate. It’s very well made, and I appreciate that there are so many sensory features packed into one toy. It’s become one of her favorites, and she reaches for it every time she sees it.I would definitely recommend this toy to anyone looking for a fun, engaging sensory toy for a young baby. It also makes a wonderful baby shower or new baby gift!
User
Great Quality and Perfect for Little Hands
This is a well-made toy with bright colors, soft materials, and excellent quality. The size is perfect for little hands, and the different textures and features help keep children engaged. It is durable, attractive, and easy to use during play or therapy sessions. I am very happy with this purchase and would definitely recommend it.
User
Bright, Colorful, Inviting Toy!
Bought this for my 4-month old. Baby loves the crinkling sound and the texture of the scales. Bright and colorful. Will be playing with this delightful toy for a long time!
User
Mr. Fish is the best toy!
My 4 month old and I both love this toy. I have even put this through the washer and dryer when it got spit up on and it still looks great aside from some minor scratches on the mirror scale. She really enjoys the bright colors and different sound/textures, I use it to get her attention when we practice rolling. But her absolute favorite part is the squeaky sound the tail makes when you squeeze it. It makes her so happy, I actually use it every time I take her monthly milestone photos because that squeaking sound never fails to make her smile the biggest smile!
User
Cute and my baby likes it. 2 minor issues
My 7 month old baby seems to really enjoy this toy. My only 2 complaints are:-it's bigger/thicker than I thought it would be. Like, almost too big/thick. When she’s in her car seat, it’s so big that it covers her lap, and it’s big enough that it tends to fall out of her car seat while she’s playing with it. I guess I assumed it would be more flat and thin (like more of a play mat type look than a thick plushie look), but it’s pretty big, and honestly seems a bit too big for my baby (who is very much average sized for her age). Like she honestly looks sort of comical holding it. If it were thinner/more bendable, I think it would be easier for her to hold. It’s just so thick and large that it’s hard for her to maneuver. If it were thinner or smaller, I think she would be able to play with it more.-This may be user-error on my part, but figured I would mention it just to warn anyone else who is purchasing it: when I first got it I put it through the washer and dryer (as I do for every toy I buy for her). After I took it out, I noticed that the little mirror was ruined—it was no longer reflective or mirror-like. Almost like it was fogged over, but I couldn’t rub it or scratch it back to how it originally was. This was slightly disappointing, because now you can’t see any reflection when you look in it.Would I buy this toy again or recommend it to others? Honestly, probably not. But she does seem to enjoy it, so I’m still giving it 4 stars.
User
Baby’s New Favorite Toy
This one checks all the boxes. Colorful, soft, durable, crinkly, several different textures, colors, patterns, and has animals under all of the fish scales. This feels like a toy that my baby will love for a long time. Huge plus that it’s washable too!
User
Awesome!!!
My 3 month old is obsessed! She loves the colours and swatting at the scales. Also doubles as great chest support during tummy time!
User
Buen juguete solo mi bebe no lo ama todavia
Quería un juguete para que mi bebé de 4 meses jugara pero todavía no le llama la atención, el juguete en si esta bonito, está más grande de lo que esperaba y se ve bien.
User
مناسبة للأطفال
جميلة جدا للأطفال وملفتة لانتباه الطفل
User
Interesting, soft, loved the mirror
My grand nephew lived his gift
User
Not boring at all
My baby play with this fish the whole day she love it
Trustpilot
1 month ago
3 days ago