- Our signature shiny beveled edges are incorporated in each design.
- Jewelry storage is important as well, so when you are not wearing your jewelry, we recommend that you store it in an airtight and dry lined case or soft pouch.
- With sterling silver, remember that tarnish is a natural process caused by oxidation, but can easily be brought back to life with a non-abrasive silver polish or dip..
- Made in United States.
About the Designer
Born and raised in New York City, Alex Woo embodies the spirit
and passion of a true New Yorker. With her showroom and workshop
located in the heart of Rockefeller Center and an eponymous
collection of jewelry, Alex has since become one of the most
recognized and coveted jewelers among a new generation of
designers.
Woo has been designing jewelry for over a decade to much accl
and success. With her her, a master bench jeweler, serving as
her mentor, Woo has grown up learning an appreciation for gems,
precious metals and fine craftsmanship.
From winning the grand prize at the Women’s Jewelry Association’s
national design competition, to being awarded one of the most
prestigious accolades in the industry by experts from the JCK
Design Center, her distinctive design sensibilities began at an
early age. Starting at the innovative Little Red School House and
LaGuardia High School of Music and Art to refining her artistic
vision at Cornell University, the American University of Paris,
and Parsons School of Design, Woo creates jewelry that reflects
life through design and imagines fashion that is both personal
and timeless.
Woo delicately balances the trendy “must have” and the classic
into sleek and stylish designs that evoke the bold strength of
today’s women, while keeping intact their natural femininity. She
draws inspiration from her travels around the world and admits
her most creative moments are found in new locations that she
visits. As a direct result, Alex Woo has attracted an established
client list of fashion editors, stylists, trendsetters and
celebrities, and was selected as one of Crain’s Business’s “40
Under 40” rising stars and successful people in New York. In
addition to being featured in magazines such as InStyle, and Town
& Country, her jewelry has been seen on Julia Roberts, in her
film Eat, Pray, Love and is frequently worn by cast members of
the hit television series, Gossip Girl.
About the Brand
Classic Originality
Sleek sophistication that reflects life through design defines
our accessories. Uniquely appealing with both luxurious style and
substance, Alex Woo designs are fashionably fresh and
contemporary, yet are never eclipsed by the trend of the moment.
With a signature style and edge that is unmistakable, many of the
pieces can be worn every day, day or night, and make a powerful
statement of individuality without compromising femininity.
Quality Craftsmanship
Handcrafted artistry, careful finishing, and thoughtful function
are just part of the high standards of quality infused in all our
jewelry. From the premium materials selected, each piece comes
from sustainable resources, and is of the utmost quality built
upon a tradition of excellence. It is this dedication to quality,
which has earned Alex Woo continual re from fashion
editors, stylists and industry insiders, to celebrities and
trendsetters.
Made In New York
Although each design is inspired by the beauty of locations from
around the world, a vital aspect of Alex Woo jewelry design and
our creative process is influenced by the vibrant diversity of
New York City. Fusing the soul, pace and style of New York energy
in each collection, the outcome transcends time and location.
Handmade and distributed from our own workshop, we proudly ensure
both quality control and a culture that supports local talent and
better business practices. It's a viewpoint that has attracted
like-minded, stylish and unique individuals to the company.
Notable Quotes about the Designer
"It-girl jeweler for the fashion-forward" - Las Ve Weekly
"So, though her sensibility is modern and fresh, she brings a
wealth of tradition and craftsmanship to her work. Meaning her
designs have both cuteness and quality, style and substance." -
Daily Candy
"Alex Woo is becoming well known for her modern take on
accessories... the powerful pieces pack punch without
compromising femininity." - Fashion Wire Daily
"Designer Alex Woo offers a fresh take on the feminine '50s with
delicate bracelets, necklaces, and earrings..." - Elle
"When Christian singer-turned-R&B crooner Jessica Simpson wants
to add sparkle alongside her Ya-Ya denim skirts and leather
pants, she stacks on Alex woo's mix-and-match silver rings." -
InStyle "Twinkle's New Stars" - NY Daily News
USA Made is an initiative by the Accessories Council to promote
the production of accessories, specifically fashion jewelry,
within the United States. Designers whose product pages display
the USA Made logo have made a commitment to participate in this
initiative.